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Business Analytics
BBA specialisation
A BBA track that adds data skills to management — statistics, spreadsheets, SQL and databases, data visualisation, often Python or R, and an introduction to predictive models — applied to marketing, finance and operations decisions.
3 years
Course length
4-year Honours option under NEP
After Business Analytics, you can
How you get in
Class 12 in any stream. Admission is by Class 12 marks, CUET-UG, or a university's own test. Most students pick the specialisation in the second or third year; some institutes admit directly to a named programme. Mathematics in Class 12 is expected by some institutes for this track.
At a glance
- Expect more maths, statistics and tool practice than in other BBA tracks.
- Entry roles include data analyst, MIS executive, reporting or business analyst, and analytics trainee.
- Hiring usually tests practical skills — Excel, SQL, a BI tool — and a portfolio of projects helps.
- Common next steps: an MBA (often after work experience), or a master's or PG diploma in analytics or data science.
In numbers
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