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Sales Executive

Also known as: Business Development Executive · Sales Associate · Inside Sales Executive

Finds customers and sells a company's products or services to meet sales targets.

BABBAB.ComB.F.ScBMSB.ScB.TechAgricultural
Starting salary · freshersfrom ₹1.1–4.4 lakh/yr1Typical pay in the first year (0–1 yr experience)

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₹1.1–4.4 lakh/yr
Salary 0–1 yr · 2023
PayScale India, Entry-Level Sales Executive salary (as reported)
What’s wrong?

No sign-in needed. Our team checks reports before any number changes.

See salary by experience below
Graduates from any stream; BBA / B.Com common
Typical entry

What you’d do

Sales executives find customers and sell a company's products or services to meet targets. They work in FMCG, consumer durables, financial services, real estate, software and many other sectors, and the day mixes calls, client visits, demos, follow-ups and reporting on the pipeline.

  • Generates and follows up on leads
  • Meets or calls prospective customers
  • Negotiates and closes deals
  • Maintains customer records

How you get in

Most freshers enter through campus drives or walk-in hiring by sales-heavy sectors, which value communication over a specific degree. A two-wheeler and willingness to travel are often expected for field roles.

Salary in India

By experience

₹ lakh a year · bars show the typical range, low to high

0–1 yr · Fresher
₹1.1–4.4L1

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₹1.1–4.4 lakh/yr
Salary 0–1 yr · 2023
PayScale India, Entry-Level Sales Executive salary (as reported)
What’s wrong?

No sign-in needed. Our team checks reports before any number changes.

Fresher salary over the years

middle of the 0–1 yr range, ₹ lakh a year

Fewer than two years of fresher data so far — the trend shows once there are two.

Skills you’ll use

From our guide · a curated list is coming

  • Prospecting and cold calling
  • Explaining a product and handling objections
  • Negotiation and closing
  • Tracking leads in a CRM
  • Planning a territory or account list

About this field · for freshers

Job openings by year

Is demand growing?

Not added yet.

Competition4

How many graduates enter each year?

~24 lakh
new graduates a year from BA (all subjects)

BA (all subjects) graduates in 2023-24 at institutions that reported to AISHE — everyone finishing that degree, not only those entering this role.

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~24 lakh
Competition
AISHE 2023-24, Table 34 (programme-wise out-turn), Ministry of Education · 2023-24
What’s wrong?

No sign-in needed. Our team checks reports before any number changes.

Who hires

IT firms, banks, government, startups?

Not added yet.

Where the jobs are

Which cities?

Not added yet.

Women in the field4

Is it diverse?

55%

Share of women among BA (all subjects) graduates in 2023-24 — the entry degree, not people already working in this role.

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55%
Women in the field
AISHE 2023-24, Table 34 (programme-wise out-turn), Ministry of Education · 2023-24
What’s wrong?

No sign-in needed. Our team checks reports before any number changes.

At a glance

  • Pay usually includes a variable, target-linked part.
  • Common next steps: area sales manager, key account manager, or business development lead.
  • Attrition is high in entry-level sales; targets can be demanding.

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