Marketing Executive
Also known as: Marketing Associate · Marketing Coordinator
Helps plan and run marketing activities that promote a company's products or services.
What you’d do
A marketing executive helps plan and carry out campaigns that promote a product or service. Consumer brands, agencies, startups and service companies hire them. A day may include coordinating with agencies, running social media or events, tracking campaign numbers and preparing reports.
- Executes campaigns and promotions
- Coordinates events and materials
- Tracks leads and campaign results
- Works with sales and agencies
How you get in
Freshers usually join as marketing executives or trainees through campus placement, internships or direct applications. A portfolio of internship work or digital-marketing certificates can help.
Salary in India
Fresher salary over the years
middle of the 0–1 yr range, ₹ lakh a year
Fewer than two years of fresher data so far — the trend shows once there are two.
Skills you’ll use
From our guide · a curated list is coming
- Campaign planning and execution
- Digital marketing basics: social, search and email
- Reading campaign data and reporting results
- Written communication and content briefs
- Coordinating with sales, design and agency teams
About this field · for freshers
Job openings by year
Is demand growing?
Not added yet.
Competition3
How many graduates enter each year?
BBA graduates in 2023-24 at institutions that reported to AISHE — everyone finishing that degree, not only those entering this role.
Who hires
IT firms, banks, government, startups?
Not added yet.
Where the jobs are
Which cities?
Not added yet.
Women in the field3
Is it diverse?
Share of women among BBA graduates in 2023-24 — the entry degree, not people already working in this role.
At a glance
- Roles range from field and trade marketing to purely digital work.
- Common next roles: brand executive, digital marketing manager, product or brand manager after an MBA.
- Targets and campaign deadlines drive the pace of work.
Stay safe
No legitimate employer ever asks you to pay to get a job.