Marketing Analyst
Also known as: Marketing Analytics Analyst · Digital Analytics Analyst
Uses campaign, customer and sales data to measure what marketing works and where to spend.
What you’d do
A marketing analyst measures how campaigns, channels and offers perform, using sales, website and customer data. Consumer brands, e-commerce firms, agencies and analytics companies hire them. A typical day involves pulling data, updating dashboards, and explaining what changed and why.
- Build dashboards for campaign and channel results
- Analyse customer segments and buying patterns
- Run A/B test and attribution analysis
- Present findings to marketing teams
How you get in
Freshers often join as a junior analyst in an analytics firm, agency or the marketing team of a consumer business. A portfolio of small projects (for example, a dashboard or a campaign analysis) helps in interviews.
Salary in India
Fresher salary over the years
middle of the 0–1 yr range, ₹ lakh a year
Fewer than two years of fresher data so far — the trend shows once there are two.
Skills you’ll use
From our guide · a curated list is coming
- Excel and SQL for data pulls
- Dashboards in a BI tool
- Basic statistics and A/B testing
- Customer segmentation
- Explaining numbers to non-analysts
About this field · for freshers
Job openings by year
Is demand growing?
Not added yet.
Competition4
How many graduates enter each year?
BBA graduates in 2023-24 at institutions that reported to AISHE — everyone finishing that degree, not only those entering this role.
Who hires
IT firms, banks, government, startups?
Not added yet.
Where the jobs are
Which cities?
Not added yet.
Women in the field4
Is it diverse?
Share of women among BBA graduates in 2023-24 — the entry degree, not people already working in this role.
At a glance
- Common next roles: senior analyst, growth or performance marketing roles, analytics manager.
- Data privacy rules increasingly shape what customer data can be used.
- The skills overlap with data analyst roles, so moving between the two is common.
Stay safe
No legitimate employer ever asks you to pay to get a job.