Market Research Analyst
Also known as: Market Research Executive · Consumer Insights Analyst
Collects and analyses data on customers and markets to guide business decisions.
What you’d do
A market research analyst designs surveys, gathers data on customers and competitors, and turns it into findings a business can act on. Research agencies, consumer-goods firms, consultancies and analytics teams hire them. Days are spent on questionnaires, cleaning data, running tables and writing reports.
- Designs surveys and questionnaires
- Analyses survey and sales data
- Studies competitors and trends
- Presents findings in reports
How you get in
Freshers often start as research executives or junior analysts at research agencies, where training on the job is common. A short course in statistics or data tools helps with shortlisting.
Salary in India
Fresher salary over the years
middle of the 0–1 yr range, ₹ lakh a year
Fewer than two years of fresher data so far — the trend shows once there are two.
Skills you’ll use
From our guide · a curated list is coming
- Questionnaire and survey design
- Basic statistics and sampling
- Cleaning and tabulating data in Excel or SPSS
- Writing clear reports and slides
- Interviewing and moderating group discussions
About this field · for freshers
Job openings by year
Is demand growing?
Not added yet.
Competition4
How many graduates enter each year?
BA (all subjects) graduates in 2023-24 at institutions that reported to AISHE — everyone finishing that degree, not only those entering this role.
Who hires
IT firms, banks, government, startups?
Not added yet.
Where the jobs are
Which cities?
Not added yet.
Women in the field4
Is it diverse?
Share of women among BA (all subjects) graduates in 2023-24 — the entry degree, not people already working in this role.
At a glance
- Agency work is project-based with frequent deadlines.
- Common next roles: senior analyst, research manager, insights or consumer-strategy roles.
- Many analysts move into data analytics as their tool skills grow.
Stay safe
No legitimate employer ever asks you to pay to get a job.