Digital Marketing Specialist
Also known as: Digital Marketing Executive · SEO Executive · Performance Marketing Executive
Runs a brand's online marketing across search, social media, email and ads.
What you’d do
A digital marketing specialist runs a brand's online marketing across search, social media, email and paid ads. Employers include digital agencies, e-commerce and consumer brands, startups and edtech firms. A typical day involves planning and running campaigns, tracking results in analytics tools, and adjusting budgets and content.
- Plans and runs paid ad campaigns
- Manages social media and email
- Improves website search ranking
- Reports on traffic and leads
How you get in
Freshers usually start as digital marketing executives or interns at agencies, often after a short certification course from an ad platform or training institute. Running campaigns for a small business or personal project helps show results.
Salary in India
Fresher salary over the years
middle of the 0–1 yr range, ₹ lakh a year
Fewer than two years of fresher data so far — the trend shows once there are two.
Skills you’ll use
From our guide · a curated list is coming
- SEO basics
- Running paid search and social ads
- Web analytics
- Content planning for social media
- Reading campaign data
About this field · for freshers
Job openings by year
Is demand growing?
Not added yet.
Competition4
How many graduates enter each year?
BA (all subjects) graduates in 2023-24 at institutions that reported to AISHE — everyone finishing that degree, not only those entering this role.
Who hires
IT firms, banks, government, startups?
Not added yet.
Where the jobs are
Which cities?
Not added yet.
Women in the field4
Is it diverse?
Share of women among BA (all subjects) graduates in 2023-24 — the entry degree, not people already working in this role.
At a glance
- Results are measured closely, so data skills matter.
- Next roles: specialist lead, performance marketing manager, digital marketing manager.
- Platforms change often; continuous learning is part of the job.
Stay safe
No legitimate employer ever asks you to pay to get a job.