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Job role

Demand Planner

Also known as: Junior Demand Planner · Forecasting Analyst

Forecasts how much of each product will sell so that production and stock can be planned.

BBA
Starting salary · freshers

Starting salary: not added yet.

BBA, B.Com, B.Tech or a supply-chain specialisation
Typical entry

What you’d do

Demand planners estimate future sales for each product and location, so that factories, warehouses and buyers know what to make and stock. Consumer goods, pharma, retail and e-commerce companies hire them. The day involves working with sales data, meeting sales and marketing teams, and adjusting forecasts.

  • Build and update sales forecasts
  • Review forecasts with sales and marketing
  • Track forecast accuracy and explain misses
  • Feed plans to supply and inventory teams

How you get in

Freshers often start as planning analysts or supply-chain trainees and move into demand planning after learning the product range. Strong Excel skills and comfort with numbers help in interviews.

Salary in India

Salary data isn’t added for this role yet. When it is, every figure points to its source.

Skills you’ll use

From our guide · a curated list is coming

  • Spreadsheet modelling and basic forecasting methods
  • Reading sales and stock data
  • Explaining numbers to sales teams
  • Sales and operations planning (S&OP)

About this field · for freshers

Job openings by year

Is demand growing?

Not added yet.

Competition2

How many graduates enter each year?

~1.8 lakh
new graduates a year from BBA

BBA graduates in 2023-24 at institutions that reported to AISHE — everyone finishing that degree, not only those entering this role.

Report this figure

~1.8 lakh
Competition
AISHE 2023-24, Table 34 (programme-wise out-turn), Ministry of Education · 2023-24
What’s wrong?

No sign-in needed. Our team checks reports before any number changes.

Who hires

IT firms, banks, government, startups?

Not added yet.

Where the jobs are

Which cities?

Not added yet.

Women in the field2

Is it diverse?

42%

Share of women among BBA graduates in 2023-24 — the entry degree, not people already working in this role.

Report this figure

42%
Women in the field
AISHE 2023-24, Table 34 (programme-wise out-turn), Ministry of Education · 2023-24
What’s wrong?

No sign-in needed. Our team checks reports before any number changes.

At a glance

  • Forecasts are never exact; the job is about reducing error and explaining it.
  • Next steps: senior planner, supply planner, or S&OP manager.
  • An MBA in operations is a common later step but not required to start.

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