Copywriter
Also known as: Advertising Copywriter · Creative Writer
Writes the words in ads, campaigns, packaging and promotional material.
What you’d do
A copywriter writes the words in ads, campaigns, packaging, websites and promotional material. Employers include advertising and digital agencies, in-house brand teams and startups. A typical day involves reading a brief, writing headline and script options, and refining them with art directors and clients.
- Writes ad lines, scripts and taglines
- Works with designers on campaign ideas
- Adapts copy for each channel
- Revises drafts from client feedback
How you get in
Freshers usually get in through an internship or a copy test at an agency, backed by a portfolio of spec ads or campaign ideas. Writing in more than one language is valued in many agencies.
Salary in India
Fresher salary over the years
middle of the 0–1 yr range, ₹ lakh a year
Fewer than two years of fresher data so far — the trend shows once there are two.
Skills you’ll use
From our guide · a curated list is coming
- Short, persuasive writing
- Idea generation
- Writing for different formats and audiences
- Taking feedback and revising
- Writing in English and an Indian language
About this field · for freshers
Job openings by year
Is demand growing?
Not added yet.
Competition3
How many graduates enter each year?
BA (all subjects) graduates in 2023-24 at institutions that reported to AISHE — everyone finishing that degree, not only those entering this role.
Who hires
IT firms, banks, government, startups?
Not added yet.
Where the jobs are
Which cities?
Not added yet.
Women in the field3
Is it diverse?
Share of women among BA (all subjects) graduates in 2023-24 — the entry degree, not people already working in this role.
At a glance
- Agency work can involve tight deadlines and long hours.
- Next roles: senior copywriter, associate creative director.
- A portfolio usually counts for more than the degree.
Stay safe
No legitimate employer ever asks you to pay to get a job.